Howard Jacobson, PhD, is co-author of Sick to Fit, and co-founder of SicktoFit.com, as well as Chief of Behavioral Science (aka Chief Habit Nerd) at WellStart Health. He's the host of the wildly popular (in his home) Plant Yourself Podcast. Howard is contributing author to T. Colin Campbell, PhD's WHOLE: Rethinking the Science of Nutrition, and Garth Davis, MD's Proteinaholic. His work has also been featured in Fast Company and the Harvard Business Review online.Howard is lead instructor at the WellStart Health Coaching Academy, and co-author of the Coaching for Performance chapter of the American Management Association's Body of Knowledge.In his free time, Howard runs, practices Russian martial arts, gardens, and plays far-too-competitive Ultimate Frisbee.Howard earned his BA from Princeton University, and his MPH and PhD from Temple University. He lives in Pittsboro, North Carolina with his wife, and sometimes with his adult children. (Fly, kids, fly!)