The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey
About this ebook
What is the “entrepreneur’s paradox”? Curtis Morley explains that the exact qualities that aid an individual in founding a startup company—brilliance and expertise—are what prevent them from realizing expected success. What starts as freedom and financial independence turns into grueling hours, stress, bills, and ultimately failure. This is the paradox that is entrepreneurship.
Morley is here to show startup businesspersons how to achieve the golden rule of successful entrepreneurs—5x results. That’s achieving five dollars in revenue for every dollar spent on marketing, advertising, sales, and any other growth expenses—a goal he himself has achieved and exceeded. By coaching clients on the sixteen pitfalls faced by all startups, he has promoted entrepreneurship development in multiple industries, sharpened skills, and revealed the keys to superior, next-level growth. This guidebook contains all you need to conquer the entrepreneur’s paradox and put yourself on a defined pathway to business success, while avoiding pitfalls like:
· Climbing without a map
· Building not selling
· Losing sight of culture
“Shows prospective business men and women how to reach their goals while creating a launchpad for a business.” —Daily Herald
“The playbook for startup success.” —Sean Covey, president of FranklinCovey and coauthor of the #1 Wall Street Journal bestseller The 4 Disciplines of Execution
About the author
Curtis Morley is a 5x entrepreneur, educator, thought leader, patent holder, and innovator. He is the Founder and CEO of The Entrepreneur’s Paradox and is the author of the book with the same name. Curtis is a sought-after speaker and has presented at events around the globe including Japan, New Zealand, United Kingdom, and China. He has coached entrepreneurs in multiple industries and verticals. He has a passion for helping entrepreneurs achieve next-level growth and results. Curtis is also an owner in eLearning Brothers and helped the company achieve 10x growth in the past five years, acquiring 96 of the Fortune 100 as clients and becoming the 3rd largest brand in eLearning. He has been awarded Entrepreneur of the Year, 40 under 40, Hot 100, and Inc. 500/5000 six times including Inc. Hall of Fame award. Curtis helped eLearning Brothers to become the #1 fastest growing company in the Silicon Slopes in 2014 and has been honored to be on the fastest-growing list ever since. Prior to eLearning Brothers, Curtis also served as head of Corporate and Global Marketing for FranklinCovey.
