Who Gets What—and Why
2015년 6월 · HarperCollins
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From the winner of the Nobel Prize in Economics, a “fluent and accessible” guide to understanding matching markets (Economist.com).
“An exciting practical approach to economics that enables both individuals and institutions to achieve their goals without running afoul of the profit motive.” —Kirkus Reviews (starred review)
Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of “goods,” like a spot in the Yale freshman class or a position at Google? If you’ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you’ve participated in a kind of market. This is the territory of matching markets, where “sellers” and “buyers” must choose each other, and price isn’t the only factor determining who gets what.
In Who Gets What—and Why, Nobel laureate Alvin E. Roth reveals the matching markets hidden around us and shows us how to recognize a good match and make smarter, more confident decisions.
“In this fascinating, often surprising book, Alvin Roth guides us through the jungles of modern life, pointing to the many markets that are hidden in plain view all around us.” —Dan Ariely, author of Predictably Irrational and The (Honest) Truth About Dishonesty
“Mr. Roth’s work has been to discover the most efficient and equitable methods of matching, and implement them in the world. He writes with verve and style . . . Who Gets What—and Why is a pleasure to read.” —Wall Street Journal
“A book filled with wit, charm, common sense, and uncommon wisdom.” —Paul Milgrom, professor of economics, Stanford University and Stanford Business School
“An exciting practical approach to economics that enables both individuals and institutions to achieve their goals without running afoul of the profit motive.” —Kirkus Reviews (starred review)
Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of “goods,” like a spot in the Yale freshman class or a position at Google? If you’ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you’ve participated in a kind of market. This is the territory of matching markets, where “sellers” and “buyers” must choose each other, and price isn’t the only factor determining who gets what.
In Who Gets What—and Why, Nobel laureate Alvin E. Roth reveals the matching markets hidden around us and shows us how to recognize a good match and make smarter, more confident decisions.
“In this fascinating, often surprising book, Alvin Roth guides us through the jungles of modern life, pointing to the many markets that are hidden in plain view all around us.” —Dan Ariely, author of Predictably Irrational and The (Honest) Truth About Dishonesty
“Mr. Roth’s work has been to discover the most efficient and equitable methods of matching, and implement them in the world. He writes with verve and style . . . Who Gets What—and Why is a pleasure to read.” —Wall Street Journal
“A book filled with wit, charm, common sense, and uncommon wisdom.” —Paul Milgrom, professor of economics, Stanford University and Stanford Business School
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ALVIN ROTH, Ph.D., is the McCaw Professor of Economics at Stanford University, and is one of the world’s leading experts in the fields of market design and game theory. He was the co-recipient of the 2012 Nobel Prize in Economics.
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