Specialization: The Master Key to Agency Transformation
Feb 2013 · eBookIt.com
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About this ebook
This book is a quick and easy read, but the meaning can have major impact on how you do business. Troy Korsgaden gives you the steps to take to increase your book of business quickly.
Insurance industry expert Troy Korsgaden's latest book teaches agents how to transition from a "generalist agency" structure to what Korsgaden calls a "specialist agency" structure to increase efficiency, retention and revenue. Korsgaden created the system to advance agency growth in all lines of insurance, versus just the traditionally heavy lines such as auto.
"If it seems overwhelming to change the entire organizational structure of your agency, understand that it does not have to be overnight. You are going to grow your agency over time, with each step growing out of the one you took before, and with each new step funded by new revenues generated from the last."
- excerpt from the Forward of Specialization by Troy Korsgaden
Insurance industry expert Troy Korsgaden's latest book teaches agents how to transition from a "generalist agency" structure to what Korsgaden calls a "specialist agency" structure to increase efficiency, retention and revenue. Korsgaden created the system to advance agency growth in all lines of insurance, versus just the traditionally heavy lines such as auto.
"If it seems overwhelming to change the entire organizational structure of your agency, understand that it does not have to be overnight. You are going to grow your agency over time, with each step growing out of the one you took before, and with each new step funded by new revenues generated from the last."
- excerpt from the Forward of Specialization by Troy Korsgaden
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Anil Das
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May 21, 2021
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About the author
Troy Korsgaden is one of the North America's most sought-after insurance industry speakers, authors, and consultants. He has presentated to more than 100,000 insurance professionals throughout the USA and Canada, and is the author of Power Position Your Agency, Profit from Change, and Unleash the Power of Your Agency. Korsgaden is also the creator of TKSystems, which he established in 1996 to help multi-line agencies become business leaders. TKSystems is a series of turnkey, sustainable insurance business-building programs that are easily adopted by every size and tenure of insurance agency. He recently made TKSystems available via subscription through www.Korsgaden.com. This subscription enables insurance professionals 24/7 access to training and tools at home, in the office, or on the road. Korsgaden currently resides with his family in Visalia, CA
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