Screw Business as Usual
2011년 11월 · Random House
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'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson
Can we bring more meaning to our lives and help change the world at the same time?
In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. Reflecting on some of his own experiences, and those of the Virgin Group, he also shares his new vision for the future and describes how businesses can help create a more prosperous world for everyone.
It's time to turn capitalism upside down – to shift our values, to switch from a just profit focus to caring for people, communities and the world and to turn our work into something we both love and are proud of. It's time to Screw Business as Usual.
Can we bring more meaning to our lives and help change the world at the same time?
In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. Reflecting on some of his own experiences, and those of the Virgin Group, he also shares his new vision for the future and describes how businesses can help create a more prosperous world for everyone.
It's time to turn capitalism upside down – to shift our values, to switch from a just profit focus to caring for people, communities and the world and to turn our work into something we both love and are proud of. It's time to Screw Business as Usual.
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Sir Richard Branson is a global entrepreneur, adventurer and founder of the Virgin Group, one of the world's most recognised and respected brands. He is the international bestselling author of seven books, including the classic Losing My Virginity and the new autobiography Finding My Virginity. He lives on Necker Island in the British Virgin Islands, is married to Joan, father to Holly and Sam and proud grand-dude to five grandchildren.
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