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Before the roar of social media, marketers assumed that social media marketing was just a new craze which would fade away soon. The marketers were awestruck when social media started attracting attention of the users at a reckless pace. The social media marketing tool is inexpensive, and at the same time grabs the attention of several users at one go.

There are more than two billion users of internet online at any point of time, out of which 23% of their total time spent on the internet is spent on browsing the social sites. More than half of these users on the social sites are following a brand and almost everyone expects their brands to have an online presence. As long as there is internet social media will continue to be a platform for the brands and will be an essential part of marketing strategies.

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