At the time of its publication, the Personal Memoirs of Ulysses S. Grant was an instant successโa result of the marketing efforts of Mark Twain, Grantโs publisher and personal friend. In an attempt to assist the Grant family in recovering some of the fortune lost when Grant was defrauded of his estate, Twain created a national marketing campaign that used Civil War veterans as booksellers. The resulting sales of over 350,000 copies allowed the Grant estate to be successfully reestablished and the Memoirs themselves to be recognized within the canon of American non-fiction.
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