Sampling the collected sub-sections and chapters (whether in small bites or as one read-through) will help managers refine their own approaches to strategic thinking and leadership. Also, it will help align them better with colleagues or partners who come from different backgrounds, functional responsibilities or cultural orientations. It will soon become apparent to readers that the overall approach to business problems presented is very much behavioral. This means that each essay or case starts by identifying important management problems in some realistic business settings. Before offering any conceptual perspectives or prescriptive advice, each essay seeks to better understand the behavioral context of the problems addressed.
This varied case approach seeks to provide practical insights, tips or even full solutions, but not until the essence of the problem and its broader organizational and cultural settings are sufficiently understood. Offering prescriptions without first getting well-grounded behavioual descriptions tend to result in failed interventions. Normative advice that is drawn from text books rather than real slices of life often amount to boxing with shadows on the wall rather than solving the real issues. As such, this book aims to illustrate for managers and leaders how to frame thorny management issues by (i) clearly defining a distinct business problem, (ii) viewing it through multiple lenses and (iii) creatively exploring pragmatic solutions for the short and long runs.
Former Research Director of Mack Institute for Innovation Management at the Wharton School, where he taught strategy and decision making, as he did earlier at the University of Chicago’s graduate school of business. He was also a founder, CEO, director or Chairman of more than ten companies, serving hundreds of organizations and leaders around the world.