Emoji in Higher Education: A Healthcare-Based Perspective
Jun 2024 · Cambridge University Press
Ebook
223
Pages
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About this ebook
Emoji are a significant development in contemporary communication, deserving serious attention for their impact on both language use and society. Based on original mixed-methods research, this timely book focuses on emoji literacy across the healthcare landscape, with emphasis on how they are employed in healthcare worker and patient education. It situates emoji within a semioliteracy theoretical framework and presents the findings of a mixed methods study of emoji use as a literacy tool in a health professions course. Drawing on real-life case studies, it explores emoji literacy across a range of public health education contexts including doctor-to-industry, patient-to doctor, doctor-to-patient, and healthcare providers/CDC to global audience. It also advances a broader argument about the role of emoji in a paradigm shift of communication in education. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.
About the author
Omonpee W. Petcoff is Assistant Professor of Reading and Writing at Tarrant County College. Her work promotes semioliterate approaches to teaching literacy skills to struggling adult readers and writers.
Janice C. Palaganas is Professor of Health Professions Education at MGH Institute of Health Professions. She is an award-winning author of textbooks and research articles in team communication and learning.
Marcel Danesi is Professor Emeritus at the Department of Anthropology, University of Toronto. His notable publications include The Semiotics of Emoji (2017) and Understanding Nonverbal Communication (2022).
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