Hooked: How to Build Habit-Forming Products
Nov 2014 · Penguin UK
4.5star
89 reviewsreport
Ebook
256
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.
IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.
‘Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
*****
Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.
WHAT READERS ARE SAYING:
IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.
‘Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
*****
Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.
WHAT READERS ARE SAYING:
- ‘A great book for the modern marketing or business professional but [also] a great read for anyone interested in the psychology of habit and how it shapes our lives, our personalities and products.’
- ‘Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you’ll love this book!’
- ‘Ironically, I was hooked on to this book! A must read for people looking to know the psychology behind tech giants like Facebook and Pinterest.'
Ratings and reviews
4.5
89 reviews
Andrew McNeill
- Flag inappropriate
March 16, 2018
The book outlines a model of how to develop apps that hook the user. By pointing out the value in such habits, he shows that not all habit forming apps are problematic. Indeed, many are very good. The book offers, then, many interesting insights into the psychology of using many of our favourite apps.
5 people found this review helpful
Punit G
- Flag inappropriate
September 28, 2015
Understanding of consumers behavior is key for creating any digital product with a longer life in today's world. This book is a great delight for those who seek to understand and build products based on consumer behavior, than just being technologically sauve. A must read for today's entrepreneurs.
1 person found this review helpful
Konstantin Pavlovsky
- Flag inappropriate
- Show review history
March 23, 2018
Awesome! Anyone who is in product creation process/business must read this. Knowledge from this book should really help success rate of products, you build. One of the best books I've read, really
2 people found this review helpful
About the author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
