What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.
Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.
Nancy Snow is Professor Emeritus of Communications, California State University, Fullerton, and Disney Chair in Global Media, Schwarzman College, Tsinghua University, Beijing (2020). Snow is Pax Mundi ("Distinguished") Professor of Public Diplomacy at Kyoto University of Foreign Studies and Adjunct Fellow in the Institute of Contemporary Asian Studies at Temple University Japan.
Nicholas J. Cull is Professor of Public Diplomacy in the Annenberg School for Communication and Journalism and the founding director of the Master of Public Diplomacy program at the University of Southern California in Los Angeles. His research and teaching interests are interdisciplinary and focus on public diplomacy and—more broadly—the role of media, culture, and propaganda in international history. He is editor of the journal Place Branding and Public Diplomacy, president of the International Association for Media and History, and a member of the Public Diplomacy Council.