Editing for Marketability: Advanced and Foolproof Strategies to Write-To-Market, Fix Your Backlist, or Pen a Breakout Book

This is a question that all writers and authors struggle with. We aren’t always great at evaluating our own work, whether we are new to publishing or on our twentieth book. And the answers we get from other authors is usually to:

Write to a more popular trend

End the series faster

Hire a developmental editor

Try a new marketing tactic

Change the cover or blurb

Write the next book

But here’s the thing—your back catalog is not dead weight. You worked hard on your book or series and there’s no reason you can’t get it selling better…

Without having to write to a trend you’re not passionate about

Without having to add in tropes that don’t make sense

Without having to hire another editor (editors can’t fix a marketing issue within your story)

Without having to change your writing style

Without having to do what everyone else says is “the only thing that’s selling right now”

Editing For Marketability is new and different. It’s an advanced approach to writing-to-market that breaks down why books sell based on persuasive writing techniques found across storytelling, branding, psychology, public relations, and marketing. And yes, it applies readily to novels—I share the how in the book!

When you practice marketability editing, you take your story through the Book Virality Stack, a framework with six virality factors that helps you see where your book has marketing hooks and where it doesn’t. I teach you how to improve your marketability under each factor so you get to choose. I also teach you how you can better emphasize the various hooks you already have in your book if you’ve already published and don’t have time for a full edit.

You can use this framework to:

Make sure your next release is written to market

Fix an underperforming first-in-series or other reader magnet (so your series starts selling better)

Build a breakout book from the ground up (to bring visibility to your entire catalog)

You became a creative to express yourself and share your stories. Editing For Marketability helps you connect to a larger audience without sacrificing your characters, plot, or autonomy over your work.