The Idea in You: How to Find It, Build It, and Change Your Life
Martin Amor · Alex Pellew
Sep 2015 · Penguin UK
5.0star
5 reviewsreport
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256
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About this ebook
Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew
Do you have an idea in you? A hobby, a project, a product ... something that could change your life?
The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms.
With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture.
Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life.
What are you waiting for?
'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters
'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks
'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo
Do you have an idea in you? A hobby, a project, a product ... something that could change your life?
The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms.
With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture.
Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life.
What are you waiting for?
'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters
'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks
'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo
Ratings and reviews
5.0
5 reviews
Emma Pettit
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August 30, 2016
A very informative book offering great advice and resources. Feeling reassured and more confident than ever that I can do this!
2 people found this review helpful
A Google user
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February 22, 2019
best book l ever read
A Google user
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November 5, 2016
Inspired !
About the author
Martin Amor led new product development and creative training programs at Mars, Telefonica, Unilever, Samsung and Kraft in his role as Inventing Director at leading innovation consultancy ?What If!. He now coaches businesses in innovation and makes his own ideas happen: the latest is Cosmic Kids, YouTube's most popular kids yoga channel, which he runs with his wife.
Alex Pellew is a former marketing head at Nike. He now helps the likes of Virgin Atlantic, Pepsi and O2 create and launch new products. He also coaches start-ups and makes his own ideas happen: the most recent being Sensor Labs, a manufacturer of marketing leading location technology.
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