The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership

· Penguin UK
4.2
163 reviews
Ebook
464
Pages
Eligible
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About this ebook

'A business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real Business

This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.

An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.

Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.

The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

'File this book under: NO EXCUSES' Seth Godin, author of Purple Cow and Linchpin

'Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended' Ben Casnocha, author of My Start-Up Life

Ratings and reviews

4.2
163 reviews
Ricky Song
March 29, 2024
Good if all you want is a brief overview of the commonly encountered ideas in the business world. The book may be too simplistic and general for some as it does not go into depth on any of the ideas that are presented. Not sure the book by itself will replace an actual MBA degree though (most likely not).
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Michael Li
August 3, 2014
Very general and non-technical, easily gets me to keep turning the pages. But lack of depth in most technical materials. Maybe because i was used to reading engineering books. Overall, use this book as a reference so you know all these ideas and tips are available, but you won't be able to apply them without professional help.
14 people found this review helpful
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Bader Aldurai
July 10, 2017
People who know me also know that I don't enjoy reading anything other than short factual snippets. I was planning to start a business again when this book was handed to me. The only things I like reading are things that I can actually use in my life, as opposed to reading for the joy of it. I found this book to be promoting itself a little too much at the beginning, which made me want to stop. Thankfully, I have not. Soon after I reached the core of the book I bought the e-book and started reading it whenever possible until I have finished it. It was a great experience, I can't remember the last time I read a whole book, and I can't remember if I ever read a book the way I did with this one. It's an experience I'm glad of, and I'm happy to add this book to my arsenal and use it as a reference managing my upstarting business.
15 people found this review helpful
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About the author

Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble, where he was responsible for new product development and delivering in-store campaigns for key customers like Wal-Mart, Target, and Costco. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com

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