Work hard, play hard.
Look out for number one.
Popular culture is full of phrases like these, telling us the best way to live, the right things to buy, the right body shape to have, the right people to hang out with. These messages are everywhere we look, 24 hours a day.
But what if there was another way to live?
What if we chose to live differently: to stand against injustice, to live life for more than just ourselves, to dare to be unpopular?
Guvna B is rebelling against the status quo, and he's calling you to join him.
It's time to flip the script, to demonstrate another way to live, to find freedom in going against the grain.
It's time for unpopular culture to take the stage.
Guvna B (real name Isaac Borquaye) is a twice MOBO award-winning Christian rap artist based in London. He has released five albums to date and his latest album, Secret World, was the UK's highest selling urban Christian album in 2015. He is regularly touring the UK, Europe and the World and has performed at Christian events including Big Church Day Out, Soul Survivor and Hillsong Youth Conference. He also works part time as Premier Gospel's resident social media and online producer and is the owner of 'Allo Mate', an urban clothing brand he created in January 2013.