Gayatri Jayaraman is a Mumbai-based single mom, senior journalist and editor. She began her career with Femina magazine as its Hyderabad bureau chief and went on to DNA, and Mint Lounge. While a senior editor with India Today magazine in Mumbai, she was their resident art writer, book reviewer, apart from covering politics, crime, culture and society. She was also instrumental in conceptualising DailyO, the India Today group's award winning digital opinion website, as well as the inaugural edition of the India Today Art Awards. As a prolific writer who specialises in spotting social trends that typically stand at the cusp of socio-cultural, economic, and political forces, her best known articles have been firsts, cover stories for the most respected publications in the country, and have ranged from revealing the hypocrisy of the industry around Silk Smitha, the lives of sailors kidnapped by pirates, to the crumbling of Kamathipura, the caste politics of millet crops, to the secret sexism in Indian science, how declining food diversity impacts malnutrition as well as the seminal study of the life of a surrogate in India. She is known for getting inside social situations in terms of research and insight and her features frequently go viral.