Including setup diagrams, toolkits and instruction for editorial imagery, recipe and cookbook images, as well as images for packaging, this book is an essential resource for taking photographs that creatively meet your client’s needs. Including invaluable advice on building your team and working with art directors and clients, this one-of-a-kind book is essential for students of commercial photography, food bloggers and professional photographers alike.
Joe Glyda has been photographing food, architecture and aviation for over 40 years. He introduced digital photography to Kraft Foods in 1993 and has photographed images for a wide variety of food and for a broad range of markets. Since 1990, Joe has been teaching the art of commercial photography at various venues and institutions, including Professional Photographers of America conventions, Photoshop World, the Texas School of Professional Photography and Imaging Explorations in Canada.