Customer Experience For Dummies

Roy Barnes · Bob Kelleher

Okt 2014 · John Wiley & Sons

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Gain, engage, and retain customers with positive experiences

A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.

The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more.

Gives you the tools you need to target customers more precisely
Helps you implement new social and mobile strategies
Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels
Explains how a fully-engaged customer can help you outperform the competition
Learn how to respond effectively to customer feedback

Your brand's reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers.

Kuhusu mwandishi

Roy Barnes is one of the leading authorities on Customer Experience Design and Performance Management. He has more than 25 years of experience delivering world class results in both the for-profit and non-profit sectors.

Bob Kelleher is the author of Employee Engagement For Dummies and the Founder of The Employee Engagement Group.

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