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About this eBook
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted world of interculturality, the authors illustrate the multiple benefits associated with cultural diversity in the fast-changing global and digital environment.
Business & investing
About the author
Christoph Barmeyer, Madeleine Bausch, University of Passau, Germany, Ulrike Mayrhofer, IAE Nice, Université Côte d'Azur, France
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