E-Conomics: Strategies for the Digital Marketplace
Axel Zerdick · Klaus Schrape · Alexander Artope · Klaus Goldhammer · Ulrich T. Lange · Eckart Vierkant · Esteban Lopez-Escobar · Roger Silverstone
Apr 2013 · Springer Science & Business Media
Ebook
336
Pages
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About this ebook
E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.
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