Advanced Introduction to Tourism Destination Management
jun. 2020 · Edward Elgar Publishing
E-knjiga
192
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Primerno
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O tej e-knjigi
Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key topics include the impacts of tourism, the evolution of the tourist destination and analysis of marketing as a management tool.
O avtorju
Chris Ryan, University of Waikato, New Zealand
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