NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAi
Anirudh Acharya · A.K. Pradeep · Ratnakar Dev · Rajat Chakravarty
Oct 2024 · Gildan Media · Narrated by Michael Butler Murray
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13 hr 20 min
Unabridged
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About this audiobook
Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI.
NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. The book explores key topics, including:
● How the non-conscious mind interacts with GenAI to trigger the most relevant and impactful consumer responses
● How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
● How a wide range of consumer product categories worldwide are applying neuroscience-powered GenAI to foster innovation, spur sales, and build brands
● And more
For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, NeuroAI serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. The book explores key topics, including:
● How the non-conscious mind interacts with GenAI to trigger the most relevant and impactful consumer responses
● How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
● How a wide range of consumer product categories worldwide are applying neuroscience-powered GenAI to foster innovation, spur sales, and build brands
● And more
For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, NeuroAI serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
About the author
Dr. Anirudh Acharya serves as the chief AI officer at sensori.AI, where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more.
Dr. A. K. Pradeep is the founder and CEO of sensori.AI, the world's only firm combining AI with advanced neuroscience learnings.
Ratnakar Dev serves as the chief technology officer of sensori.AI. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.
Dr. Rajat Chakravarty is chief operating officer at sensori.AI.
Michael Butler Murray is a professional actor, narrator, and musician who has voiced over fifty-five audiobooks. His recorded titles run the spectrum from dramatic to comedic fiction and nonfiction titles varying in topics from the Middle East to understanding your dog's olfactory senses.
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