Reimagining Operational Excellence: Inspirations from Asia
Philip Kotler · Hermawan Kartajaya · Jacky Mussry
oct 2024 · Gildan Media · Narrado por Brian Telestai
headphones
Audiolibro
8 h 27 min
Versión extendida
family_home
Apto
info
reportLas calificaciones y opiniones no están verificadas. Más información
¿Quieres una muestra de 55 min? Escúchala cuando quieras, incluso sin conexión.
Agregar
Acerca de este audiolibro
Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find in-depth examinations of China's unique and competitive economic ecosystem; discussions of the increasingly foundational role played by Singapore as an international business hub; and an analysis of the latest economic developments in South Korea driving marketing excellence in that country.
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find in-depth examinations of China's unique and competitive economic ecosystem; discussions of the increasingly foundational role played by Singapore as an international business hub; and an analysis of the latest economic developments in South Korea driving marketing excellence in that country.
Acerca del autor
Philip Kotler is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg Graduate School of Management, and one of the world's leading authorities on marketing. His books have been translated into twenty-five languages.
Hermawan Kartajaya is the founder and executive chairman of MarkPlus, Inc., and is one of the "50 Gurus Who Have Shaped the Future of Marketing," according to the Chartered Institute of Marketing, United Kingdom. He is also chairman of the Asia Council for Small Business and a cofounder of the Asia Marketing Federation.
Jacky Mussry is deputy chairman and CEO at MarkPlus, Inc. He has more than twenty-five years' consulting experience in multiple industries and regularly lectures on marketing and strategy-related subjects.
Based in the Pacific Northwest, Brian Telestai works as a film, stage, and television actor, voice-over artist, and audiobook narrator. He is also passionate about writing hard rock musicals, helping his wife with her performing arts camps, hiking and forest bathing along the Boise River, and cuddling his tuxedo cat, Hiro.
Califica este audiolibro
Cuéntanos lo que piensas.
Información sobre cómo escuchar contenido
Smartphones y tablets
Instala la app de Google Play Libros para Android y iPad/iPhone. Como se sincroniza de manera automática con tu cuenta, te permite leer en línea o sin conexión en cualquier lugar.
Laptops y computadoras
Puedes leer los libros que compres en Google Play mediante el navegador web de tu computadora.
