Career Distinction: Stand Out by Building Your Brand
About this audiobook
Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
Brand yourself for career success
Determine how others perceive you
Develop your unique value proposition
Define your target audience
Tell your brand story
Express yourself clearly and consistently
Build and manage your online identity
Stay on-message and on-brand every day
Increase your "career karma"
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization—branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
About the author
William Arruda combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients.
Kirsten Dixson is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego® and is a partner in Reach, where she established an online identity training program for personal brand strategists.
Norah Tocci is a nonfiction narrator with an incurable curiosity for the human condition and how we put it to use. Norah is in high demand for her warm and credible delivery, and her narration of self-discovery titles is described as "comforting" and "sincere."
