Customer Experience For Dummies

Roy Barnes · Bob Kelleher

2020년 6월 · Tantor Media Inc · 내레이터: Stephen R. Thorne

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A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more. ● Gives you the tools you need to target customers more precisely ● Helps you implement new social and mobile strategies ● Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels

저자 정보

Roy Barnes is one of the leading authorities on customer experience design and performance management. He has more than twenty-five years of experience delivering world class results in both the for-profit and non-profit sectors.

Bob Kelleher is the author of Employee Engagement For Dummies and the founder of The Employee Engagement Group.

Stephen R. Thorne is a professional actor and a member of the Trinity Repertory Company in Providence, Rhode Island. He has played Hamlet, Henry V, and Tom Joad, among many other roles. Stephen has narrated over fifty audiobooks.